Week 7: Business & Market Landscape Analysis

 

Week 7Business & market landscape analysis

Introduction & Expectations

The focus of this week will be on how to assess the Business and Market Landscape, and understanding the need of invention to avoid limitations of the existing solutions available in the market 

Dr. Cindy Furse & Dr. Arabella Bhutto will be the facilitators

Dr. Arabella Bhutto's Video Links to an external site.

Dr. Arabella Bhutto's Presentation Slides Download Dr. Arabella Bhutto's Presentation Slides

Preparation for Week 7

The focus of this week will be on Business solutions and identifying values you are intending to offer

Dr. Cindy Furse & Dr. Arabella Bhutto will be the facilitators

 

Course Materials

Learning Activities

Discussion 1 Business Keyword Search - First will be focused on the following questions:

1. What is the problem you are intending to solve?

2. Which exiting solutions you feel are feasible to solve the problem?

3. Which industry you choose to apply your solution?

BCC Business Database Links to an external site. for Marriott Library

Market Matrix template Download Market Matrix template

Discussions 2 Value Pyramid- Second will be focused on the the following question:

1. If your invention can overcome the limitations in the existing solutions which values, you can add in the lives of end-users? 

Value Pyramid template Download Value Pyramid template

Link to Zoom Classroom: See left menu <<< of Canvas

Assignments (Homework)

Lean Canvas Topic

 

Mentoring Matrix Topic

  • Your assignment for this week will be to:

    1. Go to: https://www.hofstede-insights.com/product/compare-countries/ Links to an external site.
    2. Type in the name of a country or countries you may consider working in after graduation or a country from which a mentors/peers/faculty is originally from
    3. Briefly summarize the  are some similarities and differences about your country of origin and your peer/faculty/mentor?
    4. What are some new realizations or general reactions to what you've just learned? 
    5. How might you apply what you've learned about the 6 cultural dimensions in your research team, with a peer, or within your mentoring relationship?
    6. Imagine you will be meeting with a potential employer who was born and raised in a different country. What might something you would interested in learning about with regard to one or more of the 6 cultural dimensions?


Career Development Topic

    • TBA