As it has long become clear, the music industry has changed radically. Many musicians are forced to look for livelihoods in addition to music, means that will help them continue to engage in creativity. Despite the fact that the sales of physical music carriers are decreasing every year, the demand for musicians is not falling. What kind of job are they being offered?
The first thing to put up with is that multi-platinum artists are a thing of the past forever. This level of demand for music, as before, no longer exists. It was demand that generated supply and made it possible to grow stars of a universal scale such as Michael Jackson. Now those who have more connections, more ideas, those who do what the market requires of them are making their way. Nothing new, no creativity. The silent movement of DIY musicians is becoming stronger every year. They understand better what needs to be done in order to continue to be artists and do what they love, without signing any contracts or selling a million records. In fact, musicians have a lot of opportunities to make a career and secure themselves.
The first and best on this list is licensing - a great opportunity for any good musician to receive a reward for his work. Music can be used in film and television. You can sell this music under a royalty free music license at various music platforms.
Find and Follow Your Audience
From the moment you decide to offer someone to listen to your music, you enter the music business. If you don’t know who would like your music, then first of all, why do you write it? Art and trade can not only be combined, in today's market they must be combined. Time is running out when musical talent alone was enough for success. Today, record companies are developing new artists using tried-and-true career development tactics, starting with defining the field of musical activity in which the artist can best demonstrate his musical and artistic abilities. Spend a lot of your time figuring out who she is - your potential audience. Find out all about the lifestyle of your future fans, their age, gender and income levels. Do this, and before you open a whole universe of opportunities to attract the attention of these people to your work. You can write music for your people and they will pay you back with financial gratitude.
In the music business, it all starts with a song. Without brilliant music and good lyrics, there can be no music business. Composing songs is not only an artistic expression; this is the axis on which the music business revolves.
Thus, the first task of the Artist's Development is to work on music and text. If you have good songs, then this is not enough if you want to sell them. To get the response from the public, the song must be taken for granted. Your music should be commercially oriented and profitable for both parties. Commercial orientation means that your music should belong to a certain musical niche (style of music) and be so attractive that people want to buy it. Identify the niche in which you will work, learn how to manage the development of this niche, and you will get significant opportunities for success in the music business. Your songs should fully satisfy the needs of fans of the genre in which you are going to work, but most importantly - you should like it!
The development of the artist also concerns the protection of songs from unauthorized use, registration of copyright in the relevant organizations. Songwriters and music publishers should join the associations for the protection of the rights of authors and artists (ASCAP, BMI and SESAC). The registration of your works in these organizations is necessary not only to protect your music from theft, but also in order for you to receive your money if your music is played on radio stations, included in films or performed for the commercial benefit of other musicians in public places.
With the development of the music business, the problem of illegal distribution of music in digital formats becomes more and more urgent.
From the very beginning of their careers, many musicians must decide whether they will seek a music publisher for collaboration or whether they will open their own music publisher. Without this, it makes no sense to move, this is equivalent to growing vegetables for neighbors and not eating them yourself.
The business of music publishers is to find opportunities for the commercial use of music - including music in films, jingles, etc. The income from this use, of course, is less than the income from concert activity and sales of CDs, but it is also money and, moreover, it is an opportunity for promotion. So, pay due attention to the possibility of cooperation with a music publisher.
The development of the artist also includes the signing of a business agreement between members of a musical group, if there are several. (This agreement must specify the rights, duties and functions of each musician in your group. Each of you must sign this cooperation agreement and subsequently strictly follow its terms. The agreement between the musicians of the group must specify the percentage that each of you will receive from profit from the sale of music, from concert activities, from publishing. Drafting and signing of such an agreement will allow you to distribute responsibilities between the musicians, draw up a plan for the development of your musical career as a business, and not just hobbies.
Think over our tips, if you do everything as you need, then soon we will dance at your concerts;)