Let’s talk two of the biggest sneaker brands in the game right now, Yeezys vs Jordans. When it comes to hype, I am inclined to reward Kanye with the point on this one. The rapport Kanye has managed to build with his fanbase is absolutely admirable. He cares so much about his fans that he actually wants to decrease the value of some fake yeezys by flooding the market with them, that way anyone can afford to buy a pair with out having to buy fake yeezys. It’s also fair to say that Kanye’s extensive insight and knowledge about how the media works (both social media and conventional media outlets). Think about the amount of times you’ve seen Kanye’s name appear in a headline of news article. That is intentional on Kanye’s part, the man understands how to stay in the rotation of the media. Additionally, Kanye is a rapper (obviously) and it’s widely known that hip hop is the most popular genre right now, so he is essentially one of the greatest rappers when rap is one of the greatest genres, how do you get better than that? Michael Jordan was the king of Basketball, but basketball doesn’t have as much of a reach as the music industry so we’re going to give Yeezys the point on hype here.
When it comes to celebrity influencers, who does Kanye have on his side, Kim? Well one of the Jordan brands biggest strengths is the fact that there are so many killer celebrity collaborations. The Travis Scott Air Jordan 1’s come to mind when thinking big name collaborations, every man and his dog wanted a pair of those cactus jacks when they came out (and the value is still very high). For this round we’re giving the point to Michael Jordan.
Lastly lets talk aesthetics. I would argue that Jordans are slightly more versatile when it comes to matching sneakers to outfits. Having many more years in the game means there’s also a much wider variety in shoes, as well as that you can somewhat pull off a formal look with Jordans, however, it would definitely be a challenge to do the same with fake Yeezys. So in the end it’s a tie, the main thing to keep in mind is to simply purchase the shoe that best suits you.