Details_Qualitative Research
Workshop: Strategies for Qualitative Research
Donna H. Ziegenfuss, Ed.D. (donna.ziegenfuss@utah.edu)
J. Willard Marriott Library
2025 Version of the GC Powerpoint Download 2025 Version of the GC Powerpoint
Word coding example for H GEN qualitative class Download Word coding example for H GEN qualitative class
The Opportunities & Challenges of Qualitative Research:
The WHY and the HOW PowerPoint 2024
Download PowerPoint 2024
Brief Qualitative Coding Overview PowerPoint Download Brief Qualitative Coding Overview PowerPoint (abbreviated) of organizing and doing coding
- 10 Top Qualitative Research Strategies Handout Download 10 Top Qualitative Research Strategies Handout
- Qualitative Research Study Handout Download Qualitative Research Study Handout
- Abbreviated Research Design Outline Download Abbreviated Research Design Outline
- Research Education: Qualitative Research for Evaluation & Grants Presentation & Resources
Qual/Quant research comparison
| Qualitative Research | Quantitative Research |
| Inductive Approach | Deductive Approach |
| Different grounding - about developing theory | Different grounding - about testing theories |
| About answering complex questions | About testing a hypothesis |
| Context is king | Research should be context free |
| Unit of Analysis: Words | Unit of Analysis: Numbers |
| Focus on rich description | Focus on measuring variables |
| Theory can "emerge" from the data analysis | Theory is pre-known before collecting data |
| More process-oriented (time intensive process) | More product-focused (faster to extract numerical findings) |
How to do qualitative coding with Word and Excel (video tutorial links)
Coding in Word directions
Coding in Excel directions
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- Coding in Excel template Download Coding in Excel template
- Coding in Excel example Download Coding in Excel example
- Preparing text to import into excel
- Coding in Excel
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Coding with Software (Open software, Nvivo, or Atlas.ti)
- Self-Directed Canvas Course on Using NVivo or Atlas.ti
- MAC NVivo Youtube Tutorials Links to an external site. and QSR tutorials Links to an external site.
- QSR Official PC Nvivo Tutorials Links to an external site.
- NVivo Library Guide with links to NVivo tutorials (not up to date)
Links to an external site.
- The most recent version of NVivo is Nvivo PC or Mac (not Nvivo 12)
Introduction to the software: https://www.youtube.com/watch?v=J-g1c7FriFE Links to an external site.
Knowledge base searching Links to an external site. - Three Getting Started Videos for NVivo PC Links to an external site.and use the links on the left to learn about the workspace and features
- Getting started videos and resources Links to an external site. for the NVivo MAC version
- The library also has Atlas.ti software
Links to an external site.
- The most recent version of NVivo is Nvivo PC or Mac (not Nvivo 12)
Other Coding Videos
Graham Gibbs Videos on Coding
- Graham Gibbs Bryman’s 4 stages of coding
Links to an external site. (Part 1)
- Graham Gibbs Thematic Analysis coding.
Links to an external site. (Part 2)
- Graham Gibbs What can codes be about?
Links to an external site. (Part 3)
- Graham Gibbs What is coding for?
Links to an external site. (Part 4)
- Graham Gibbs The code list or code hierarchy
Links to an external site. (Part 5)
- Dr Kathy Charmaz: Interview with Graham Gibbs
Links to an external site. and a description of grounded theory
Links to an external site.
Braun & Clarke Methodology
- Video series from Braun and Clarke on Thematic Analysis (TA)
- Thematic Analysis Braun et al PART 1: What is Thematic Analysis (TA)?
Links to an external site.
- Thematic Analysis Braun et al PART 2: TA is Uniquely Flexible
Links to an external site.
- Thematic Analysis Braun et al PART 3: Reflexive TA
Links to an external site.
- Thematic Analysis Braun et al PART 4: Avoiding Common Problems
Links to an external site.
- Thematic Analysis Braun et al PART 1: What is Thematic Analysis (TA)?
Links to an external site.
- Article Links to an external site._Using Thematic Analysis: Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative research in psychology, 3(2), 77-101.
- Video_
Links to an external site.of Book Overview_Hayfield, N. & Terry, G. (2021). Essentials of thematic analysis
Designing Survey and Interview Questions PowerPoint Presentation Spring 2022 Download PowerPoint Presentation Spring 2022
Research Design Strategies
- Matching the Research Design to the Research Questions or Problem comparing:
- exploratory
- explanatory
- descriptive
- predictive
- What type of question do you have? What do you really want to know? What is the problem you are trying to solve?
- Qualitative Research Designs : Selection and Implementation
Links to an external site.
- To find a topic for research try concept mapping
Links to an external site.
- My research concept map
Download research concept map (created as I was researching) - it helped me narrow to boundary crossing and identity (all red lines end at identity!
- Figuring out what kind of data you will need to collect to answer your question.
- A case study (what is happening in one particular case or situation that is studied in context)
- Ethnography (embedding in a culture to study interactions)
- Ethnographic Research in Illinois Academic Libraries (ERIAL) Project Links to an external site. - description of an ethnography project with samples of research
- Action Research (qualitative research to improve practice)
- Phenomenology (rich description of an individual or group's experience of a phenomenon)
- Grounded Theory Research (creating a theory based on emerging themes and categories)
- Phenomenography (the different ways that people experience a phenomenon)
- Noel Entwistle's Examples Links to an external site.
- Applying Phenomenography in Nursing
Links to an external site.
- Canvas Page - Action Research (materials, links and a presentation)
- A case study (what is happening in one particular case or situation that is studied in context)
- Who should be the study participants? How many participants will you need?
- What type of data will answer your questions?
- What will the scope of your study?
- Think about your design methodology as a cookbook (step-by-step how will you find study participants, contact the participants, what will you ask them, what data are important to your study questions, what will you need to do to collect data?)
- Use a 2-column observation table Download Use a 2-column observation table
- Use a template or rubric to observe
- Use a checklist or form to fill out
- Will you tape record?
- Will you just take notes?
- What questions will you ask?
- Will you videotape or audiotape the session?
- Will you have rules for participation in the group?
- Will you have a homogeneous or heterogeneous group?
- What questions will you ask?
- Will you use a likert-scale with comments?
- Is there just open ended questions?
- Will you collect demographic data?
- Will you need multiple videographers to capture the true event?
- Will you just audio tape?
- How will analyze the video - what are you trying to pull out of the video?
- Will you collect documents for analysis?
- How will you decide what documents to collect?
- How will store and save documents?
- Observation
- Interview
- Focus Group
- Survey
- VIdeotape
- Document Review
Strategies for Collecting and Analyzing Data
- How will you collect data?
- How will you analyze data
- Template for tracking keywords Download Template for tracking keywords and research progress (example - just delete my examples)
- Transcription Tools (will not transcribe for you but will help the process along)
- F5 for Macs / F4 for PC Links to an external site.
- Dragon Naturally Speaking Links to an external site.
- Temi.com Links to an external site.. (10 cents a minute - NLP transcription service)
Strategies for Presenting Qualitative Data Video
Online Qualitative Research Resources
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Marriott Library Dissertation Database Links to an external site. to research what has already been done (if off-campus need to login to access)
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PowerPoint Download PowerPoint about the Qualitative Research Process | Handout/short Download Handout/short (one we used in session) | Handout/long Download Handout/long
This course content is offered under a CC Attribution Share Alike license. Content in this course can be considered under this license unless otherwise noted.